Project Duration
2 Months
Services Provided
Product Design, SwiftUI, App Store Connect
App Store
https://apps.apple.com/co/app/midnight-moods-relax-sleep/id6479256985?l=en-GB
Problem
Imagine being plagued by mild insomnia, struggling night after night to fall asleep in a reasonable time. This was my reality, and like many, I turned to the App Store for a solution. What I found were industry-leading apps that presented more problems than solutions: lengthy onboarding processes that culminated in expensive subscription lock-ins, overstimulating UIs with hundreds of options, and pagination that led to endless interface mazes. Instead of helping me sleep, these apps only added to my stress.
Unintentionally, I began benchmarking these competitors, identifying their shortcomings. Frustrated by the lack of effective options, I decided to take matters into my own hands. Despite having strong design skills, coding an app independently was uncharted territory for me. Having contributed to team projects before, this personal endeavor pushed me to manage the complete design and development process on my own.
This led to the birth of Midnight Moods, an app centered around the principle that "less is more" when it comes to relaxation. My goal was to deliver a premium user experience with the highest quality audio and visual effects, all within a single-screen user interface. The fluid button menu was meticulously designed to avoid overwhelming users with endless options, offering a few selective and curated experiences instead. This approach ensured the app was simple, effective, and user-friendly, focused solely on helping users achieve restful sleep.
Midnight Moods is not just another app; it's a testament to my dedication to user-centric design and my ability to transform personal challenges into innovative solutions. As the primary user and developer, I ensured every aspect of the app aligned with the needs of those seeking a peaceful night's rest. This unique blend of personal experience and professional expertise makes Midnight Moods a standout project, one that underscores my commitment to creating impactful, user-focused designs.
This project was a valuable exercise in putting myself in the user's point of view, understanding my pain points, and identifying the value propositions an app could bring. This experience not only enhanced my personal skills but also provided me with tools to collaborate more effectively with developers and better empathize with user needs from a primary perspective.